The semantic intelligence engine built for modern media

SignalTap understands context, intent and delivery quality before your bid ever lands.

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How signaltap works

SignalTap focuses on the content itself, not the user, reading what a page is about, how it feels, and how commercial or high quality it is, so targeting stays precise without relying on IDs.

Intent & Sentiment

Understand topic depth, sentiment, and commercial intent at the semantic level

Page Integrity

Evaluate page meaning, quality, and authenticity before bidding

Program Context

Analyze CTV program types, channels, and viewing environments

PredictivePMP™ Logic

A continuous intelligence cycle that powers smarter deal construction

Crawl

Scan pages, publishers, and supply paths to capture semantic, and behavioral signals.

Interpret

Read meaning, sentiment, relevance, and quality to understand each environment.

Extract

Surface the highest-value signals and insights to guide targeting and routing.

Score

Grade inventory and paths for risk, value, and alignment with the brand.

Build

Create Predictive PMP strategies using scored environments and verified paths.

Update

Continuously refine signals and paths using real-time delivery data.

Open Web Intelligence

SignalTap uses semantic embeddings to interpret meaning at the page level, moving beyond simple keyword matching to true understanding of content.

Better alignment without IDs

Reduced waste on low-quality inventory

Stronger outcomes in Display/OLV

CTV Intelligence

SignalTap brings structure to CTV by analyzing multiple dimensions of context and quality.

Program type & genre classification

Device/player indicators

Live streaming window detection

App/channel context analysis

Trusted paths, every time

SignalTap evaluates publisher quality, reseller chains, MFA risk, and past delivery behavior, so every impression runs through a verified, high-integrity path.

What buyers get

Delivery Stability

MFA Signals

Reseller Transparency

Traffic Quality

Performance Benchmarks

Supply Filtering